Free PDF

Author : Research staff of National Vanguard Books; Kevin Alfred Strom, Media Director
Title : Who rules America ? You already know that the news and entertainment media are biased. Now you will find out why they are biased.
Year : 2010

Link download : Who_rules_America.zip

THERE IS NO GREATER POWER in the world today than that wielded by the manipulators of public opinion in America. No king or pope of old, no conquering general or high priest ever disposed of a power even remotely approaching that of the few dozen men who control America’s mass media of news and entertainment. Their power is not distant and impersonal; it reaches into every home in America, and it works its will during nearly every waking hour. Their influence begins in early childhood and continues throughout our lives. It is the power that shapes and molds the mind of virtually every citizen, young or old, rich or poor, simple or sophisticated. In a modern democracy the people with the ability to mold public opinion are the ones who hold the real power. The mass media form our image of the world and then tell us, both explicitly and implicitly, what to think and how to vote. In our busy world, everything we know—or think we know—about events and people outside our own neighborhood or circle of acquaintances comes to us via our daily newspaper, our weekly news magazine, our radio, or our television. The mass media has particular influence on how we view our politicians and other world leaders. The universally positive media coverage of the Obama presidential campaign and simultaneous near media blackout of Ron Paul’s campaign is just one example of blatant media bias. Similarly, world leaders who fail to comply with U.S. demands are portrayed as dangerous psychopaths or religious fanatics, paving the way for public acceptance of military intervention overseas. It is not just the heavy-handed suppression of certain news stories from our newspapers or the blatant propagandizing of history-distorting TV “docudramas” that characterizes the opinion-manipulating techniques of the media masters. They exercise both subtlety and thoroughness in their management of the news and the entertainment that they present to us. The way in which the news is covered, which items are emphasized and which are played down, the reporter’s choice of words, tone of voice, and facial expressions, the wording of headlines; the choice of illustrations—all of these things subliminally and yet profoundly affect the way in which we interpret what we see or hear. On top of this, of course, the columnists and editors remove any remaining doubt from our minds as to just what we are to think about it all. Employing carefully developed psychological techniques, they guide our thought and opinion so that we can be in tune with the “in” crowd, the “beautiful people,” the “smart money.” They let us know exactly what our attitudes should be toward various types of people and behavior by placing those people or that behavior in the context of a TV drama or situation comedy and having the other TV characters react in the Politically Correct way. ...